Our story

After their husbands passed away unexpectedly, Karine Nissim and Eloise Bune were introduced by a mutual friend in June of 2021. They quickly forged a strong friendship that helped them in their darkest days.  

As seasoned entrepreneurs they knew there was a better way to support others through challenging times. Impaired executive functioning, known as brain fog, and feelings of being alone, leave most overwhelmed and dysfunctional in one or more areas of life. By creating a customized roadmap that breaks down the mountain of tasks AND helps connect people, DayNew offers direction when the compass is broken.

We want to normalize the conversation around grief by building community and offering resources to move forward and achieve post-traumatic growth; the idea that we can live a more meaningful life of purpose not in spite of what’s happened to us, but because of it. Our mission is to help millions of people feel connected and supported following a life-changing event.


Founding Team


Eloise Bune D’Agostino

Prior to co-founding DayNew, Eloise founded the camping start-up, Tentrr, with her late husband Michael. Eloise was also the Founder and CEO of Handwriting.io where she guided the company through groundbreaking development of her handwriting replication software, four US and international software patents, product development, as well as B2B and B2B2C sales and operations. Handwriting.io was acquired in 2018.

When Eloise is not building companies, she enjoys advising start-up founders, sailing, gardening, cooking, entertaining and raising her twin girls.


Karine Nissim Hirschhorn

Karine is the Founder of Shmask, a shirt with a mask attached featured on the Today Show during the early pandemic, and co-founded pet services site DogVacay, (merged with Rover), with her late husband, Aaron. With a film and writing background, and rich experience as a tech entrepreneur, Karine has a keen sense of timing and creative strategy when it comes to solving modern problems.

Karine is a busy mother of three, and a prolific writer who shares her journey on instagram.

Advisory Board

Marc Maltz

Marc Maltz

Marc brings over 40 years of experience as an organizational clinician. He has helped for profit and nonprofit executives, boards and senior managers develop and transform their organizations.
Marc teaches organizational psychology and sits on a number of boards. He has held executive positions at AT&T, Westinghouse Electric Company, NYNEX Corporation (Verizon) and Music Mining Co. Marc is a former musician known for his selective yet abundant coffee consumption, collection of whiskey and vinyl records.

Sherry Nasseri

Sherry Nasseri

Dr. Sherry Nasseri has built her career helping people to navigate the mental health challenges that impact their quality of life. She has connected physical and behavioral health to form a holistic view of what a patient is experiencing to assist them in a more fulfilling and balanced life.

After successfully completing her graduate studies and training, she assumed a leadership position at HealthCare Partners (now known as Optum). Her role involved pioneering a program within hospital settings, focusing on patients aged 65 and older who were grappling with high-risk chronic conditions, often resulting in undiagnosed depression. The program’s groundbreaking work drove the field of medicine to begin recognizing the connection between physical conditions and mental health.

One of the major initiatives Sherry spearheaded at HCP was a program that studied how underserved populations and cultures experienced and coped with high-risk medical issues and end-of-life conversations. The team created innovative methods for delivering culturally-sensitive, critical medical information to elderly, and poverty-stricken patients. Their success enabled them to implement partnerships in the program with leading Los Angeles hospitals including UCLA, Providence Dignity Health, and Cedars-Sinai. This eventually led to her work as Director of Palliative Care at Health Essentials Medical Group.

Today, Sherry works in private practice with clients as they navigate challenges with aging, career, marriage, illness, and family. She lectures at various universities, such as USC and UCLA. She and her husband, Pardis, are proud parents of son, Kasra ’35, and daughter, Nika. Sherry and Pardis are strong advocates for philanthropical initiatives that promote health and well-being for children and underserved populations in Santa Barbara.

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